General Motors Customer Care and Aftersales reveals new GM Genuine Parts and ACDelco marketing campaign.
General Motors Customer Care and Aftersales Launches New GM Genuine Parts and ACDelco Marketing Campaign
GRAND BLANC, Mich. — General Motors Customer Care and Aftersales has taken the next step in its global rebranding initiative with the launch of a new marketing campaign designed to strengthen GM Genuine Parts and ACDelco brands. The initiative incorporates a clear global market position and reinforces the importance of utilizing original equipment parts.
The rebranding is a result of extensive global research to help ensure a consistent brand image, no matter the product or location. With the initiative’s launch came a bold, new packaging design that began arriving in North America last fall and will begin to roll out globally later this year.
“This marketing campaign is the next step in our journey to drive a focused, disciplined strategy for GM’s maintenance and repair parts brands,” said John Roth, GM global vice president, Customer Care and Aftersales. “Based around certainty, the campaign highlights the authenticity and customer benefits that only brands with parts designed and backed by GM can provide.”
The “Certainty Starts Here” campaign defines why GM Genuine Parts and ACDelco are the clear choice for maintenance and repair of customers’ vehicles. Core to the campaign is a series of six videos, each dedicated to a specific parts category: maintenance, repair, powertrain, collision, original equipment and aftermarket. The videos can be viewed now on certaintystartshere.com.
"This is a transformative moment for our team as the rebranding initiative coincides with the recent announcement of GM's new brand identity, EV and AV initiatives," said Roth. "In concert with the new direction of our company, we will amplify our long-term vision for Customer Care and Aftersales with service and parts solutions to meet the needs of our evolving vehicle platforms. Our integration plan is well underway and will begin to take shape in market later this year."
To learn more about the global parts campaign and the importance of choosing Original Equipment parts that are designed, engineered, tested and backed by GM, visit acdelco.com or gmgenuineparts.com.
General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at https://www.gm.com.
GM Genuine Parts and ACDelco Original Equipment are the true OE parts installed during the production of Chevrolet, Buick, GMC and Cadillac vehicles. These maintenance, repair, powertrain and collision components are designed, engineered and tested to rigorous standards, and are back by General Motors. ACDelco also offers high-quality and high-value alternatives to OE parts manufactured for all GM vehicles, as well as most makes and models. More information on GM Genuine Parts and ACDelco can be found at http://www.gmgenuineparts.com and http://www.acdelco.com.