The High Country, Chevrolet’s ultimate expression of sophisticated design in SUVs and trucks, has evolved – and the new look will be available first on the 2027 Traverse.
High Country is becoming more modern, athletic and contemporary in an evolution across the exterior and interior of the vehicle, first with Traverse, then followed by the Next-Generation 2027 Silverado 1500.
“High Country is an important part of Chevrolet’s design strategy — a premium expression with a clear role across the lineup,” said Phil Zak, global executive exterior design director. “Launching first on the new Traverse and then on the Silverado, we’re evolving the trim’s identity into something more premium, modern, athletic and aspirational, while keeping it grounded in the capability and confidence that define Chevrolet.”
Traverse improves with the addition of the evolved High Country and advanced tech available across the lineup, while building on strong momentum for Chevrolet’s SUV portfolio. This momentum is fueled by a highly dedicated customer base, as Traverse High Country customers are more loyal to Chevrolet and to the Traverse nameplate.
Traverse sales rose 20% in the second quarter of 2026 and delivered the nameplate’s best-ever first half, on the heels of the vehicle’s best-ever sales in 2025, underscoring demand for a family-ready SUV that blends capability, comfort and design.
High Country in depth
On the exterior, the 2027 Traverse High Country introduces a new High Country badge design on the front doors and liftgate, a new Tritan Satin finish on the grille and headlamp accents, and a new set of 22-inch high-gloss black, machined-face aluminum wheels.
The High Country interior evolution comes through in a premium seating material designed to balance style, durability and everyday usability with new Jet Black seats with Natural Tan accents, Natural Tan edged seatbelts, debossed first-row headrests, and real wood décor.
New tech for 2027
Camera features provide helpful views inside and outside the vehicle, whether you’re on the road or parked.
An interior camera, available in all 2027 Chevy Traverse models and standard in High Country and RS, adds visibility for family adventures. Cabin Glance lets you quickly check on kids, pets or other passengers with a live view of the second and third rows right on the center screen.
Whether it’s reviewing the journey’s highlights or an unexpected moment on the road, Surround Vision Recorder1, lets you capture, watch and save videos from your vehicle’s cameras when your vehicle is on. For extra peace of mind, Security Recording1 can automatically start recording footage when something triggers the vehicle’s alarm. Just add a USB drive to save and access video recordings whenever you need them.
As Chevrolet’s modern three-row SUV, the Traverse High Country pairs this upscale design execution with the functionality and performance families expect, including best-in-class2 max cargo volume of up to 98 cubic feet3, a standard 2.5L turbocharged engine delivering a 328 horsepower and 326 lb.-ft. of torque with up to 5,000 pounds of trailering capability4. A 17.7-inch diagonal center touchscreen, available Super Cruise hands-free driver assistance technology5 and a comprehensive suite of Chevy Safety Assist and additional driver-assistance features6 underscore Traverse High Country’s positioning as a refined, tech-forward and family-ready SUV that balances a confident, truck-like presence with everyday usability.
Future in Chevrolet
High Country customers want a premium feel with practical utility, advanced technology, comfort and confidence, expanding Traverse’s appeal as more shoppers move into the three-row SUV segment. The new High Country experience is modern, athletic and contemporary. In addition to the 2027 Traverse, the latest High Country treatment is available on the Next-Generation 2027 Chevrolet Silverado High Country, which also features the new Tritan Satin grille, Silverado’s first panoramic sunroof, and over 60 diagonal inches of digital displays.
The 2027 Chevrolet Traverse High Country will begin production in September at Lansing Delta Township Assembly with US and globally sourced parts.
1Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. The driver should remain attentive to traffic, surroundings and road conditions at all times. Visibility, weather and road conditions may affect feature performance. Read the vehicle Owner’s Manual for more important feature limitations and information.
2Based on latest available competitive data.
3With second- and third-row seats folded flat. Cargo and load capacity limited by weight and distribution.
4Maximum trailering ratings are intended for comparison purposes only. Before you buy a vehicle or use it for trailering, carefully review the Trailering section of the Owner’s Manual. The trailering capacity of your specific vehicle may vary. The weight of passengers, cargo and options or accessories may reduce the amount you can trailer.
5Always pay attention while driving and when using Super Cruise. Do not use a hand-held device. Always use Super Cruise in accordance with local laws. Requires active Super Cruise plan or trial. Terms apply. Visit chevysupercruise.com for compatible roads and full details.
6Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. Read the vehicle Owner's Manual for important feature limitations and information.
