Chevrolet launches new training program to help dealers sell EVs
2024-12-05
Chevrolet has rolled out a new in-person training program to its dealers to help them educate customers about electric vehicles – and to sell more EV cars, trucks, and SUVs.
Chevy is targeting the program – which it calls “The Chevrolet Experience” – to more than 7,000 dealership employees spanning five major U.S. cities.
The program covers topics like battery range, vehicle value, and charging infrastructure. The company is training salespeople to help debunk EV myths while giving them hands-on driving opportunities with both Chevrolet and competitor EVs.
The response from dealers has been overwhelmingly positive. As excitement around EVs continues to grow, many dealers are eager for more training to assist their employees and customers to better understand EVs and how they differ from gasoline-powered models.
The training program has already spurred improved EV sales at participating dealerships as salespeople leave the training with increased knowledge and EV selling confidence. Chevrolet captures feedback on salesperson confidence levels pre- and post-event. In discussing EVs, salesperson confidence grew 48 percentage points on average following the training program. After completing the course, many employees said their EV knowledge level matched their familiarity with Chevy’s gasoline- and diesel-powered vehicles.
When dealers fully understand Chevy’s EV technology, they’re better equipped to sell our electric vehicles. Real-world driving experience makes salespeople more knowledgeable about both our competitors’ cars and our own.
Chevrolet is committed to supporting our dealers as they join us in forging the EV future. Education opportunities help dealers continue to cater to customers' evolving needs, and we’re proud to work together with dealers as Chevrolet pushes ahead.
Chevrolet has rolled out a new in-person training program to its dealers to help them educate customers about electric vehicles – and to sell more EV cars, trucks, and SUVs.
Chevy is targeting the program – which it calls “The Chevrolet Experience” – to more than 7,000 dealership employees spanning five major U.S. cities.
The program covers topics like battery range, vehicle value, and charging infrastructure. The company is training salespeople to help debunk EV myths while giving them hands-on driving opportunities with both Chevrolet and competitor EVs.
Dealers across the country are learning what sets Chevrolet EVs apart from the competition.
The response from dealers has been overwhelmingly positive. As excitement around EVs continues to grow, many dealers are eager for more training to assist their employees and customers to better understand EVs and how they differ from gasoline-powered models.
The training program has already spurred improved EV sales at participating dealerships as salespeople leave the training with increased knowledge and EV selling confidence. Chevrolet captures feedback on salesperson confidence levels pre- and post-event. In discussing EVs, salesperson confidence grew 48 percentage points on average following the training program. After completing the course, many employees said their EV knowledge level matched their familiarity with Chevy’s gasoline- and diesel-powered vehicles.
When dealers fully understand Chevy’s EV technology, they’re better equipped to sell our electric vehicles. Real-world driving experience makes salespeople more knowledgeable about both our competitors’ cars and our own.
Chevrolet is committed to supporting our dealers as they join us in forging the EV future. Education opportunities help dealers continue to cater to customers' evolving needs, and we’re proud to work together with dealers as Chevrolet pushes ahead.
