NBA All-Star Devin Booker recently dropped his first Chevrolet-inspired collection with Nike, The Book Chapter 1 Look Book, and it’s turning heads for all the right reasons. The line blends performance and style with special-edition Nike Book 1 and Blazer Low sneakers and Nike x Devin Booker apparel that reflects the Phoenix Suns player's Arizona surroundings, minimalist style, and deep love of Chevrolet.
A lifelong Chevy fan
Booker’s passion for Chevrolet runs deep. He’s been collecting vintage GM vehicles for years, and currently owns a dozen of them, including multiple classic Impalas, three 1972 K5 Blazers, and several rare Buick GNX models. His daily driver? A Chevy Colorado ZR2 Bison. Chevy fans may also recognize Booker from the 2021 Corvette Z06 reveal, where his authentic excitement helped launch one of our most iconic performance cars.
Built on personal details
The Nike Book 1 and the broader Nike x Devin Booker apparel line weren’t just built for style – they're inspired by Booker’s story. Every piece is grounded in his personal history, with a desert-toned color palette that draws from the earthy hues of Booker's three vintage Chevy K5 Blazers. Like his classic cars, the collection is understated, elevated, and built to last.
Launching today, the Book 1 x Chevrolet "Dark Gold Leaf," Nike Blazer Low x Chevrolet "Team Dark Green," and Nike x Chevrolet graphic T-shirts were made available on Nike’s SNKRS app, while the Nike Blazer Low x Chevrolet "Surf Blue" will release at select Nike retailers.
Book 1 Drops on “Finders Keepers”
Booker’s Nike Book 1 was the latest drop on his Instagram through Nike’s Finders Keepers — an app-driven scavenger hunt that rewards fans who are in the right place at the right time. Much like tracking down a rare vintage Chevy, it’s about the thrill of discovery and the love of the game.
Where style meets performance
Devin Booker’s dedication to preserving and celebrating classic GM vehicles is fueled by his appreciation for craftsmanship, innovation, and legacy. Whether he’s behind the wheel of a vintage Impala or lacing up a pair of his signature Nike sneakers, Booker is blending the past with the present in a way that feels authentically Chevrolet.
A lifelong Chevy fan
Booker’s passion for Chevrolet runs deep. He’s been collecting vintage GM vehicles for years, and currently owns a dozen of them, including multiple classic Impalas, three 1972 K5 Blazers, and several rare Buick GNX models. His daily driver? A Chevy Colorado ZR2 Bison. Chevy fans may also recognize Booker from the 2021 Corvette Z06 reveal, where his authentic excitement helped launch one of our most iconic performance cars.
The Nike Book 1 and the broader Nike x Devin Booker apparel line weren’t just built for style – they're inspired by Booker’s story. Every piece is grounded in his personal history, with a desert-toned color palette that draws from the earthy hues of Booker's three vintage Chevy K5 Blazers. Like his classic cars, the collection is understated, elevated, and built to last.
Launching today, the Book 1 x Chevrolet "Dark Gold Leaf," Nike Blazer Low x Chevrolet "Team Dark Green," and Nike x Chevrolet graphic T-shirts were made available on Nike’s SNKRS app, while the Nike Blazer Low x Chevrolet "Surf Blue" will release at select Nike retailers.
Book 1 Drops on “Finders Keepers”
Booker’s Nike Book 1 was the latest Finders Keepers drop on Instagram — a scavenger hunt that rewards fans who are in the right place at the right time. Much like tracking down a rare vintage Chevy, it’s about the thrill of discovery and the love of the game.
Where style meets performance
Devin Booker’s dedication to preserving and celebrating classic GM vehicles is fueled by his appreciation for craftsmanship, innovation, and legacy. Whether he’s behind the wheel of a vintage Impala or lacing up a pair of his signature Nike sneakers, Booker is blending the past with the present in a way that feels authentically Chevrolet.