General Motors has been recognized by S&P Global Mobility for having the Highest Overall Manufacturer Loyalty for the 2024 calendar year. This is the tenth consecutive year that GM has received this award, demonstrating the continued trust and confidence customers place in GM’s brands, including Chevrolet, Cadillac, GMC, and Buick.
“We’re so grateful to our loyal customers who continue to make GM vehicles their go-to choice when it comes to buying or leasing,” said GM President Mark Reuss. “It’s a direct result of having vehicle teams that consistently deliver beautiful, high-quality products and a dealer network that provides exceptional customer service.”
For a decade now, if you drive a GM vehicle, you’re more likely to stick with our brands than to go to a competitor when you buy your next ride.
In addition, S&P Global Mobility recognized the Chevrolet Equinox for having the highest Model Loyalty in the Small Utility segment in calendar 2024.
The awards are based on the rate at which customers return to purchase or lease another vehicle from the same manufacturer - an indicator of both product excellence and customer satisfaction.
"Congratulations to GM for their retention efforts in providing customers with multiple options to stay loyal when returning to market," said Joe LaFeir, president, Automotive Insights, S&P Global Mobility. "Having a healthy pipeline of product offerings across the portfolio that appeal to a wide range of buyers provides a solid foundation to get customers interested and provide ample opportunities to keep them coming back."
Driving customer retention
Several factors have contributed to GM’s ongoing success in customer retention:
- Innovative vehicles: GM continues to provide customers with a broad range of vehicles that people know and love to own.
- Exceptional customer experience: GM’s broad dealership network and commitment to customer service play a significant role in ensuring a satisfying and convenient ownership experience.
- Advanced safety and technology: The integration of the Super Cruise advanced driver-assistance system and connected infotainment services enhance the driving experience and convenience of GM vehicles.
Looking ahead
For customers and fans of GM, this milestone is testament to our brand’s enduring reliability and appeal. Whether through cutting-edge EV technology, advanced safety features, or outstanding dealership experience, GM brands remains a top choice for loyal buyers year after year.