GM Brazil brings classics back to life with the Chevrolet Vintage program
2025-10-03
This year marks the 100th anniversary of Chevrolet’s operations in Brazil. As part of the celebration, General Motors has launched a new program there called Chevrolet Vintage, which will give new life to some classic GM vehicles.
GM engineers, designers, and partners are restoring 10 iconic Chevy vehicles produced in Brazil from the 1960s to the 2000s, all woven into the country’s cultural fabric. Each vehicle receives a meticulous update, maintaining historical authenticity while adding modern upgrades where appropriate.
INSERT VIDEO HERE: https://www.youtube.com/watch?v=5RiYDfDZ5N4&t=34s
Caption: This short video, launched earlier this year, marked Chevrolet’s 100th anniversary in Brazil.
"Chevrolet classics have defined generations and helped shape the history of the Brazilian automotive industry,” said Santiago Chamorro, president of GM South America. “By restoring and transforming these icons into truly unique collector’s pieces — with all the rigor and dedication of our engineering — we honor this legacy while offering something truly special to passionate consumers and enthusiasts of classic cars"
Keeping the faith
The Chevrolet Vintage program has two formats.
For some cars, the focus is on restorations, preserving historic vehicles with absolute fidelity to factory specs. For others – “restomods” – classic designs are blended with contemporary performance, safety, and comfort. Every car in the program is validated with GM’s Indaiatuba Proving Ground, about 60 miles outside the city of Sao Paulo, to ensure quality and historic legitimacy.
What makes the Chevrolet Vintage program unusual is the ability to stay faithful to historic designs while calling the company’s deep technical expertise. GM’s archives include thousands of original manuals, photos, and material samples, which allow the company to recreate details, replicate period-correct paint textures and hardware, or even commission suppliers to remanufacture original seat fabrics. In some cases, professionals who contributed to the original development of these vehicles are directly involved, ensuring a level of authenticity that no independent restoration could match.
When it comes to restomods, the program takes bold steps by reimagining classics with modern performance. Think of 1970s Chevrolet pickups reengineered with the latest Camaro V8 powertrain, combining iconic design with contemporary muscle, safety and drivability. It’s the perfect bridge between heritage and innovation.
Connecting with the past
For collectors, the Chevrolet Vintage program represents the chance to acquire classic vehicles treated with the highest level of fidelity and authenticity. For the general public, it’s a way to reconnect with memories and emotions tied to Chevrolet. By uniting these two worlds, Vintage reinforces the brand’s relevance, preserves its legacy, and projects its story into future generations.
This is the first time a global automaker in Brazil is officially restoring its own heritage cars and preparing them for auction. Beyond celebrating Chevrolet’s centennial, part of the proceeds will support social impact projects, making Vintage not just about preserving the past — but about building a better future.
Here’s a list of the cars included in the Chevy Vintage program:
1959 Chevrolet 3100 Brasil V8: A pickup produced in Brazil from 1958-1964
1974 Chevrolet Chevette Rally: A sporty version of a car that had a 20-year run in Brazil
1976 Chevrolet C-10 V8: A big engine version of a classic pickup
1976 Chevrolet Opala SS: A sporty muscle car sold in Brazil from 1969-1962
1979 Chevrolet Opala SS: Another Opala
1990 Chevrolet Monza 500 EF: Chevy’s first Brazilian car with fuel injection
1992 Chevrolet Kadett GSI: A high performance of a small car based on a model of the same name from Opel
1994 Chevrolet Omega CD Irmscher: An upgraded version of a Brazilian sedan targeting the luxury market
1996 Chevrolet D20: The final production year version of this Brazilian pickup line
2004 Chevrolet S10 Rally: This edition of an iconic line of pickups was created for off-road racing
Questions or comments: news@gmail.com
Four of the cars included in GM's Chevrolet Vintage program in Brazil, from left: A gray 1994 Omega CD; a green 1979 Opala SS; a 2004 S10 Rally truck; and a black 1990 Monza 500 EF.
This year marks the 100th anniversary of Chevrolet’s operations in Brazil. As part of the celebration, General Motors has launched a new program there called Chevrolet Vintage, which will give new life to some classic GM vehicles.
GM engineers, designers, and partners are restoring 10 iconic Chevy vehicles produced in Brazil from the 1960s to the 2000s, all woven into the country’s cultural fabric. Each vehicle receives a meticulous update, maintaining historical authenticity while adding modern upgrades where appropriate.
This short video, launched earlier this year, marked Chevrolet’s 100th anniversary in Brazil.
"Chevrolet classics have defined generations and helped shape the history of the Brazilian automotive industry,” said Santiago Chamorro, president of GM South America. “By restoring and transforming these icons into truly unique collector’s pieces — with all the rigor and dedication of our engineering — we honor this legacy while offering something truly special to passionate consumers and enthusiasts of classic cars"
Keeping the faith
The Chevrolet Vintage program has two formats.
For some cars, the focus is on restorations, preserving historic vehicles with absolute fidelity to factory specs. For others – “restomods” – classic designs are blended with contemporary performance, safety, and comfort. Every car in the program is validated with GM’s Indaiatuba Proving Ground, about 60 miles outside the city of Sao Paulo, to ensure quality and historic legitimacy.
What makes the Chevrolet Vintage program unusual is the ability to stay faithful to historic designs while calling the company’s deep technical expertise. GM’s archives include thousands of original manuals, photos, and material samples, which allow the company to recreate details, replicate period-correct paint textures and hardware, or even commission suppliers to remanufacture original seat fabrics. In some cases, professionals who contributed to the original development of these vehicles are directly involved, ensuring a level of authenticity that no independent restoration could match.
When it comes to restomods, the program takes bold steps by reimagining classics with modern performance. Think of 1970s Chevrolet pickups reengineered with the latest Camaro V8 powertrain, combining iconic design with contemporary muscle, safety and drivability. It’s the perfect bridge between heritage and innovation.
Connecting with the past
For collectors, the Chevrolet Vintage program represents the chance to acquire classic vehicles treated with the highest level of fidelity and authenticity. For the general public, it’s a way to reconnect with memories and emotions tied to Chevrolet. By uniting these two worlds, Vintage reinforces the brand’s relevance, preserves its legacy, and projects its story into future generations.
This is the first time a global automaker in Brazil is officially restoring its own heritage cars and preparing them for auction. Beyond celebrating Chevrolet’s centennial, part of the proceeds will support social impact projects, making Vintage not just about preserving the past — but about building a better future.
Here’s a list of the cars included in the Chevy Vintage program:
- 1959 Chevrolet 3100 Brasil V8: A pickup produced in Brazil from 1958-1964
- 1974 Chevrolet Chevette Rally: A sporty version of a car that had a 20-year run in Brazil
- 1976 Chevrolet C-10 V8: A big engine version of a classic pickup
- 1976 Chevrolet Opala SS: A sporty muscle car sold in Brazil from 1969-1962
- 1979 Chevrolet Opala SS: Another Opala
- 1990 Chevrolet Monza 500 EF: Chevy’s first Brazilian car with fuel injection
- 1992 Chevrolet Kadett GSI: A high performance of a small car based on a model of the same name from Opel
- 1994 Chevrolet Omega CD Irmscher: An upgraded version of a Brazilian sedan targeting the luxury market
- 1996 Chevrolet D20: The final production year version of this Brazilian pickup line
- 2004 Chevrolet S10 Rally: This edition of an iconic line of pickups was created for off-road racing
Questions or comments: news@gmail.com
