By Regina Carto, Vice President of Global Product Safety, Systems and Certification, General Motors
By Regina Carto, Vice President of Global Product Safety, Systems and Certification, General Motors
If you’ve ever wrangled a squirmy toddler into a car seat, you know the mix of relief and responsibility that comes when you finally hear that click. As a parent — and as GM’s head of product safety — I understand how much trust families put into their vehicles, and into us. That’s a responsibility we take seriously.
At GM, safety is holistic. Our strategy combines technology, research and advocacy to improve safety for everyone in and around our vehicles. That’s why Child Passenger Safety Week (Sept. 21-27, 2025) is so important. It’s an opportunity to highlight the resources and innovations that help families feel confident every time they get behind the wheel.
Education in Action
According to Safe Kids Worldwide, more than two-thirds of car seats are used or installed incorrectly. This week, Chevrolet dealers across the country are joining Safe Kids to host free car seat check events. Certified child passenger safety technicians — including trained GM employees — will be on hand to ensure seats are installed correctly and tailored to each child’s needs.
Visit events.safekids.org to find a car seat checkup near you.
GM and Chevrolet’s partnership with Safe Kids Worldwide started 27 years ago and is built on a shared mission: to help families understand and practice safe habits in and around vehicles. Together, we’ve reached nearly 30 million parents and caregivers with vital safety education, hosted 2.45 million car seat check events, and donated more than 800,000 car seats to families in need.
Chevrolet also supported the development of the Ultimate Car Seat Guide – an interactive tool to help families choose and install the right car seat or buckle at every stage.
Safety by Design
Every day, we’re engineering vehicles with families in mind. From advanced restraint and alert systems to features that make installing child safety seats easier and more intuitive, our teams are constantly innovating to protect passengers of all ages. And as we work toward a world with zero crashes, we’re developing technologies that help drivers avoid collisions and bring more peace of mind, like:
Reverse Automatic Braking2 with Rear Vision Camera and Rear Cross Traffic Alert to help reduce backing crashes.
Automatic Emergency Braking2 with Forward Collision Alert to help avoid or lessen front-end collisions.
Lane Change Alert with Side Blind Zone Alert2 to help keep highways safer.
Front Pedestrian Braking2 and IntelliBeam auto high beams2 to help protect those outside the vehicle.
One family favorite, the three-row 2025 Chevrolet Traverse, now boasts more than 20 standard safety and driver assistance features.
A legacy of safety innovation
GM has a history of helping pioneer advancements in child passenger safety. Introduced in 1967, the GM Child Love Seat was the first of its kind and helped pave the way for the development of regulated, standardized child restraint systems. It also contributed to the growing momentum toward mandatory seat belt and child restraint laws starting in the 1970s.
More recently, we were the first automaker to develop Rear Seat Reminder1 technology. If you open and close a rear door before or during vehicle use, it gives you an alert after you park and power off the vehicle, reminding you to check the back seat.
It's not a sensor — it’s a simple reminder that's activated based on use of the rear doors. Invented by GM, a group of automakers soon adopted this technology to implement in their portfolios in 2019.
I know the responsibility that comes with every drive. It’s why our teams work tirelessly to engineer vehicles that families can depend on. And it’s why we are proud to support organizations like Safe Kids Worldwide to help give parents and caregivers the resources and confidence they need.
And to the parents of young ones: we encourage you to use these tools – seat check events and the Ultimate Car Seat Guide – to help you buy, fit and install the right buckle for your children as they grow.
Together, we can make every ride safer for every child.
Does not detect people or items. Always check rear seat before exiting.
Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. The driver should remain attentive to traffic, surroundings and road conditions at all times. Visibility, weather and road conditions may affect feature performance. Read the vehicle Owner’s Manual for more important feature limitations and information.
If you’ve ever wrangled a squirmy toddler into a car seat, you know the mix of relief and responsibility that comes when you finally hear that click. As a parent — and as GM’s head of product safety — I understand how much trust families put into their vehicles, and into us. That’s a responsibility we take seriously.
At GM, safety is holistic. Our strategy combines technology, research and advocacy to improve safety for everyone in and around our vehicles. That’s why Child Passenger Safety Week (Sept. 21-27, 2025) is so important. It’s an opportunity to highlight the resources and innovations that help families feel confident every time they get behind the wheel.
Education in Action
According to Safe Kids Worldwide, more than two-thirds of car seats are used or installed incorrectly. This week, Chevrolet dealers across the country are joining Safe Kids to host free car seat check events. Certified child passenger safety technicians — including trained GM employees — will be on hand to ensure seats are installed correctly and tailored to each child’s needs.
Visit events.safekids.org to find a car seat checkup near you.
GM and Chevrolet’s partnership with Safe Kids Worldwide started 27 years ago and is built on a shared mission: to help families understand and practice safe habits in and around vehicles. Together, we’ve reached nearly 30 million parents and caregivers with vital safety education, hosted 2.45 million car seat check events, and donated more than 800,000 car seats to families in need.
Chevrolet also supported the development of the Ultimate Car Seat Guide – an interactive tool to help families choose and install the right car seat or buckle at every stage.
Safety by Design
Every day, we’re engineering vehicles with families in mind. From advanced restraint and alert systems to features that make installing child safety seats easier and more intuitive, our teams are constantly innovating to protect passengers of all ages. And as we work toward a world with zero crashes, we’re developing technologies that help drivers avoid collisions and bring more peace of mind, like:
- Reverse Automatic Braking2 with Rear Vision Camera and Rear Cross Traffic Alert to help reduce backing crashes.
- Automatic Emergency Braking2 with Forward Collision Alert to help avoid or lessen front-end collisions.
- Lane Change Alert with Side Blind Zone Alert2 to help keep highways safer.
- Front Pedestrian Braking2 and IntelliBeam auto high beams2 to help protect those outside the vehicle.
One family favorite, the three-row 2025 Chevrolet Traverse, now boasts more than 20 standard safety and driver assistance features.
A legacy of safety innovation
GM has a history of helping pioneer advancements in child passenger safety. Introduced in 1967, the GM Child Love Seat was the first of its kind and helped pave the way for the development of regulated, standardized child restraint systems. It also contributed to the growing momentum toward mandatory seat belt and child restraint laws starting in the 1970s.
More recently, we were the first automaker to develop Rear Seat Reminder1 technology. If you open and close a rear door before or during vehicle use, it gives you an alert after you park and power off the vehicle, reminding you to check the back seat.
It's not a sensor — it’s a simple reminder that's activated based on use of the rear doors. Invented by GM, a group of automakers soon adopted this technology to implement in their portfolios in 2019.
I know the responsibility that comes with every drive. It’s why our teams work tirelessly to engineer vehicles that families can depend on. And it’s why we are proud to support organizations like Safe Kids Worldwide to help give parents and caregivers the resources and confidence they need.
And to the parents of young ones: we encourage you to use these tools – seat check events and the Ultimate Car Seat Guide – to help you buy, fit and install the right buckle for your children as they grow.
Together, we can make every ride safer for every child.
1Does not detect people or items. Always check rear seat before exiting.
2Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. The driver should remain attentive to traffic, surroundings and road conditions at all times. Visibility, weather and road conditions may affect feature performance. Read the vehicle Owner’s Manual for more important feature limitations and information.