By: Chris Perkins, writer and editor, GM News
By: Chris Perkins, writer and editor, GM News
As the United States of America celebrates its 250th anniversary in 2026, there’s no better time to go and explore this vast, wonderful land. And is there a better way to see the USA than in your Chevrolet? We think not.
Premiering during the opening ceremony for the 2026 Winter Olympics, Chevrolet’s latest ad campaign puts a modern spin on two old classics. Rising country singer Brooke Lee reinterprets the iconic jingle, “See the USA in Your Chevrolet,” belting it out from the bed of a Chevrolet Silverado ZR2 on top of Utah’s Castleton Tower (Castle Rock), the site of two previous memorable Chevy ads.
“Our CMO Steve Majoros often says ‘Big brands do big things,’ and at Chevrolet, we do big things,” says Meg Hollerbach, Advertising Assistant Manager for Chevrolet. “When it came to ad campaigns we wanted to reimagine, we focused on the ones that had a big impact.”
Beginning in 1951, Chevrolet sponsored singer Dinah Shore’s TV variety show, and every Sunday night, she closed the program with “See the USA in Your Chevrolet.” An undeniable earworm, the song became synonymous with the Chevy brand in that era. “We kept the lyrics the same, we kept the melody the same,” says Kaitlyn Newman, Chevy Advertising Manager. Lee simply put her own Nashville twang on the song.
Caption: Original Castle Rock ad featuring a 1964 Impala convertible.
The original Castle Rock ad campaign featured a red 1964 Impala convertible perched atop the massive rock formation in Arches National Park in Moab, Utah. “In a class of its own,” the pitch went – a sentiment that remains true. Chevrolet went back in 1973 with the Impala and now again with the Silverado ZR2.
“It means a lot for Chevrolet to return to Castle Rock,” Newman says. “It really was amazing to see all of those skilled professionals working hard to pull off something like this.”
While we’d all wish to see the USA in our Chevrolets from a vantage point as good as that, the new commercial nods to other corners of this country Chevy drivers can explore.
Seven Mile Bridge, Florida: The Seven Mile Bridge to the Florida Keys provided a spectacular backdrop for a bright red Corvette Z06, the sports car appearing to float above the blue water. “It just felt really right for the spirit of Corvette,” Newman says.
Nashville, Tennessee: In the home of country music, the spot depicts a group of friends headed into the city for a night of fun in the Trax, Chevrolet’s most affordable crossover. “That was a fun place to shoot,” Newman says. “We wanted to nod to the country music community, which is really important for Chevy.”
St. Louis, Missouri: Here, we see a multi-generational family road-tripping to see the famous Gateway Arch in a Traverse. General Motors has a long history in Missouri, with its Wentzville Assembly, where the Chevrolet Colorado is assembled, just outside of St. Louis. The Gateway Arch also has a tie to GM: It was designed by Eero Saarinen, the Finish-American architect who also designed GM’s Global Technical Center in Warren, Michigan.
Mount Shasta, California: Here, we see a family doing the opposite of those headed to St. Louis – getting away from the city to one of Northern California’s wonders. “That’s a family taking a weekend camping trip to experience this beautiful mountainous space,” Hollerbach says.
Redwood National Park, California: Finally, we arrive at one of America’s most recognizable landmarks, the Golden Gate Bridge a symbol for those headed to or leaving San Francisco. Here, we see a couple in an Equinox EV and are left to ponder whether they’re headed back to the city, or perhaps a cabin in the woods.
“We wanted to feature beautiful locations that highlight the tapestry of America,” Hollerbach says.
Authenticity was also a huge part of this ad. The Silverado ZR2 and crew were really airlifted to the top of Castle Rock, and all the talent featured in the ad know each other. “Chevy is all about honoring the real moments between real people and being the vehicle that becomes part of the family,” says Chevrolet Chief Marketing Officer Steve Majoros.
Like the original song, this campaign is an invitation “The call to action of the whole campaign is to go on adventures, whether it’s in their own backyard or somewhere further away,” Newman says.
Perhaps the song says it best: Make a date today to see the USA and see it in your Chevrolet.
As the United States of America celebrates its 250th anniversary in 2026, there’s no better time to go and explore this vast, wonderful land. And is there a better way to see the USA than in your Chevrolet? We think not.
Premiering during the opening ceremony for the 2026 Winter Olympics, Chevrolet’s latest ad campaign puts a modern spin on two old classics. Rising country singer Brooke Lee reinterprets the iconic jingle, “See the USA in Your Chevrolet,” belting it out from the bed of a Chevrolet Silverado ZR2 on top of Utah’s Castleton Tower (Castle Rock), the site of two previous memorable Chevy ads.
“Our CMO Steve Majoros often says ‘Big brands do big things,’ and at Chevrolet, we do big things,” says Meg Hollerbach, Advertising Assistant Manager for Chevrolet. “When it came to ad campaigns we wanted to reimagine, we focused on the ones that had a big impact.”
Beginning in 1951, Chevrolet sponsored singer Dinah Shore’s TV variety show, and every Sunday night, she closed the program with “See the USA in Your Chevrolet.” An undeniable earworm, the song became synonymous with the Chevy brand in that era. “We kept the lyrics the same, we kept the melody the same,” says Kaitlyn Newman, Chevy Advertising Manager. Lee simply put her own Nashville twang on the song.
The original Castle Rock ad campaign featured a red 1964 Impala convertible perched atop the massive rock formation in Arches National Park in Moab, Utah. “In a class of its own,” the pitch went – a sentiment that remains true. Chevrolet went back in 1973 with the Impala and now again with the Silverado ZR2.
“It means a lot for Chevrolet to return to Castle Rock,” Newman says. “It really was amazing to see all of those skilled professionals working hard to pull off something like this.”
While we’d all wish to see the USA in our Chevrolets from a vantage point as good as that, the new commercial nods to other corners of this country Chevy drivers can explore.
- Seven Mile Bridge, Florida: The Seven Mile Bridge to the Florida Keys provided a spectacular backdrop for a bright red Corvette Z06, the sports car appearing to float above the blue water. “It just felt really right for the spirit of Corvette,” Newman says.
- Nashville, Tennessee: In the home of country music, the spot depicts a group of friends headed into the city for a night of fun in the Trax, Chevrolet’s most affordable crossover. “That was a fun place to shoot,” Newman says. “We wanted to nod to the country music community, which is really important for Chevy.”
- St. Louis, Missouri: Here, we see a multi-generational family road-tripping to see the famous Gateway Arch in a Traverse. General Motors has a long history in Missouri, with its Wentzville Assembly, where the Chevrolet Colorado is assembled, just outside of St. Louis. The Gateway Arch also has a tie to GM: It was designed by Eero Saarinen, the Finish-American architect who also designed GM’s Global Technical Center in Warren, Michigan.
- Mount Shasta, California: Here, we see a family doing the opposite of those headed to St. Louis – getting away from the city to one of Northern California’s wonders. “That’s a family taking a weekend camping trip to experience this beautiful mountainous space,” Hollerbach says.
- Redwood National Park, California: Finally, we arrive at one of America’s most recognizable landmarks, the Golden Gate Bridge a symbol for those headed to or leaving San Francisco. Here, we see a couple in an Equinox EV and are left to ponder whether they’re headed back to the city, or perhaps a cabin in the woods.
“We wanted to feature beautiful locations that highlight the tapestry of America,” Hollerbach says.
Authenticity was also a huge part of this ad. The Silverado ZR2 and crew were really airlifted to the top of Castle Rock, and all the talent featured in the ad know each other. “Chevy is all about honoring the real moments between real people and being the vehicle that becomes part of the family,” says Chevrolet Chief Marketing Officer Steve Majoros.
Like the original song, this campaign is an invitation “The call to action of the whole campaign is to go on adventures, whether it’s in their own backyard or somewhere further away,” Newman says.
Perhaps the song says it best: Make a date today to see the USA and see it in your Chevrolet.