GM Canada at the 2026 Montreal International Auto Show
2026-01-16
GM Canada is back at the Montreal International Auto Show (MIAS) with a lineup that goes beyond new products — it reflects the passion and unique energy of Quebec’s automotive community. Montreal remains a key market for GM across electric vehicles, gas-powered SUVs and trucks, and luxury performance segments, making MIAS an ideal moment to connect with the customers who inspire our work.
Why Quebec Matters
Quebec continues to set the pace for EV adoption in Canada — and GM is growing right along with that momentum.
What We’re Showcasing
This year’s GM display highlights the best of our brands:
Cadillac’s luxury EVs: OPTIQ, LYRIQ, VISTIQ, ESCALADE IQ, CELESTIQ and a WEC racecar linking performance with engineering excellence.
GMC’s premium capability front and center, showcasing Sierra, HUMMER EV, and the newest Terrain trims.
Connecting Directly With Quebec Drivers
Our approach goes beyond the show floor. Through media interviews, test drives, French-language walkarounds, influencer previews, and real owner stories, GM is strengthening relationships with both loyal customers and new audiences who may be discovering our products for the first time
And behind the scenes, over 1,000 Canadian GM engineers continue developing the software, safety tech, and EV systems that power many of the vehicles on display — technology designed with Canadian roads and winters in mind.
Looking Ahead
Montreal’s passion for great design, capability, and forward-thinking technology makes Quebec a key part of GM’s future in Canada. At MIAS 2026, we’re celebrating that connection — showcasing a portfolio that offers choice across EV and gas-powered engines, innovation, and the customer-first design that drives GM’s next chapter.
Learn more about the show here.
1 GM-estimated from 100% charge using Government of Canada approved test methods. Default battery charge settings may vary by model and can be adjusted in vehicle or mobile app. Refer to vehicles.nrcan.gc.ca for details & NRCan Fuel Consumption Guide. Use for comparison only. Actual range will vary based on several factors, including ambient temperature, terrain, battery age & condition, loading, & how you use & maintain your vehicle. See Owner’s Manual for details & limitations.
GM Canada is back at the Montreal International Auto Show (MIAS) with a lineup that goes beyond new products — it reflects the passion and unique energy of Quebec’s automotive community. Montreal remains a key market for GM across electric vehicles, gas-powered SUVs and trucks, and luxury performance segments, making MIAS an ideal moment to connect with the customers who inspire our work.
Why Quebec Matters
Quebec continues to set the pace for EV adoption in Canada — and GM is growing right along with that momentum.
- Chevrolet Equinox EV is Canada’s #1-selling electric vehicle.
- Cadillac is #1 in Canada for luxury EV sales1, driven by strong demand for the OPTIQ EV.
- GM’s gas-powered sales were strong in 2025:
- Chevrolet Traverse up +131%
- Buick Envision up 81%
- Chevrolet Equinox up +80%
- Full size pickup trucks Chevrolet Silverado and GMC Sierra up 7%
This market’s appetite for technology, performance, and affordability plays a direct role in shaping GM’s strategy.
What We’re Showcasing
This year’s GM display highlights the best of our brands:
- 2027 Chevrolet Bolt (Canadian Debut): Back by popular demand, expected to be among Canada’s most affordable EVs with up to 422-km estimated range1.
- Cadillac’s luxury EVs: OPTIQ, LYRIQ, VISTIQ, ESCALADE IQ, CELESTIQ and a WEC racecar linking performance with engineering excellence.
- Buick’s comeback is real, and the Envision is leading the way.
- GMC’s premium capability front and center, showcasing Sierra, HUMMER EV, and the newest Terrain trims.
Connecting Directly With Quebec Drivers
Our approach goes beyond the show floor. Through media interviews, test drives, French-language walkarounds, influencer previews, and real owner stories, GM is strengthening relationships with both loyal customers and new audiences who may be discovering our products for the first time
And behind the scenes, over 1,000 Canadian GM engineers continue developing the software, safety tech, and EV systems that power many of the vehicles on display — technology designed with Canadian roads and winters in mind.
Looking Ahead
Montreal’s passion for great design, capability, and forward-thinking technology makes Quebec a key part of GM’s future in Canada. At MIAS 2026, we’re celebrating that connection — showcasing a portfolio that offers choice across EV and gas-powered engines, innovation, and the customer-first design that drives GM’s next chapter.
Learn more about the show here.
1Based on S&P Global Mobility Canadian New Vehicle Total Registrations for calendar year to date October 2025 for Cadillac definition of Luxury.
2GM-estimated from 100% charge using Government of Canada approved test methods. Default battery charge settings may vary by model and can be adjusted in vehicle or mobile app. Refer to vehicles.nrcan.gc.ca for details & NRCan Fuel Consumption Guide. Use for comparison only. Actual range will vary based on several factors, including ambient temperature, terrain, battery age & condition, loading, & how you use & maintain your vehicle. See Owner’s Manual for details & limitations.
