How Chevrolet is Making Strides Against Breast Cancer
2026-10-19
For the 16th consecutive year, Chevrolet is supporting the American Cancer Society’s Making Strides Against Breast Cancer program, bringing together dealers, customers, employees and fans to help turn awareness into action.
“Breast cancer has touched our family, and when we received that diagnosis, one of our first calls was to the American Cancer Society,” said Steve Majoros, chief marketing officer, Chevrolet. “Their support made Chevrolet’s longstanding commitment to this organization even more meaningful to me. I’m proud to work for a brand that is helping make a difference in people’s lives — especially my wife’s.”
Chevrolet and its community have contributed more than $24 million to the American Cancer Society to date. This year, the brand has set a $1 million goal to support the cause.
Showing up in communities nationwide
Chevrolet plans to support over 30 Making Strides walks across the country, giving local communities opportunities to honor survivors, remember loved ones and support people facing breast cancer.
Turning Instagram stories into donations
Chevrolet is inviting its Instagram community to share stories of support through the “MSABC Add Yours” prompt. For every use of the prompt, Chevrolet will donate $5 to the American Cancer Society, up to $125,000.
Taking the cause to NASCAR
At Talladega Superspeedway, Chevrolet’s pink Corvette Stingray pace car will lead the NASCAR Cup Series field, and Chevrolet plans to host approximately 60 breast cancer survivors at the race. The brand will make donations tied to Team Chevy top-10 finishes at five Cup Series races, plus caution laps led by the pink Corvette at Talladega and Martinsville.
Racing for families at Laughlin
At the Laughlin off-road race, 21-year-old Gray Leadbetter drove a pink-liveried Silverado EV ZR2 race truck. Leadbetter, the first woman to win a Pro class championship in Championship Off-Road competition, has a deeply personal connection to the campaign: her mother has battled breast cancer twice.
Whether it’s at the races, on social media, or in communities across America, Chevrolet is proud to support the American Cancer Society through Making Strides Against Breast Cancer. Find out more about Chevrolet’s commitment to this meaningful work at www.chevrolet.com/cares.
For the 16th consecutive year, Chevrolet is supporting the American Cancer Society’s Making Strides Against Breast Cancer program, bringing together dealers, customers, employees and fans to help turn awareness into action.
“Breast cancer has touched our family, and when we received that diagnosis, one of our first calls was to the American Cancer Society,” said Steve Majoros, chief marketing officer, Chevrolet. “Their support made Chevrolet’s longstanding commitment to this organization even more meaningful to me. I’m proud to work for a brand that is helping make a difference in people’s lives — especially my wife’s.”
Chevrolet and its community have contributed more than $24 million to the American Cancer Society to date. This year, the brand has set a $1 million goal to support the cause.
Showing up in communities nationwide
Chevrolet plans to support over 30 Making Strides walks across the country, giving local communities opportunities to honor survivors, remember loved ones and support people facing breast cancer.
Turning Instagram stories into donations
Chevrolet is inviting its Instagram community to share stories of support through the “MSABC Add Yours” prompt. For every use of the prompt, Chevrolet will donate $5 to the American Cancer Society, up to $125,000.
Taking the cause to NASCAR
At Talladega Superspeedway, Chevrolet’s pink Corvette Stingray pace car will lead the NASCAR Cup Series field, and Chevrolet plans to host approximately 60 breast cancer survivors at the race. The brand will make donations tied to Team Chevy top-10 finishes at five Cup Series races, plus caution laps led by the pink Corvette at Talladega and Martinsville.
Racing for families at Laughlin
At the Laughlin off-road race, 21-year-old Gray Leadbetter drove a pink-liveried Silverado EV ZR2 race truck. Leadbetter, the first woman to win a Pro class championship in Championship Off-Road competition, has a deeply personal connection to the campaign: her mother has battled breast cancer twice.
Whether it’s at the races, on social media, or in communities across America, Chevrolet is proud to support the American Cancer Society through Making Strides Against Breast Cancer. Find out more about Chevrolet’s commitment to this meaningful work at www.chevrolet.com/cares.
