Cadillac CELESTIQ, the new “Standard of the World”

June 27, 2025Newsletter Archives

Cadillac first used the advertising tagline “Standard of the World” in 1908. The phrase was powerful and precise, encapsulating the cutting-edge technology, unparalleled luxury, and unmistakable style found in every car that wore the Cadillac badge.  

This week marked a new beginning for the Standard of the World, as Cadillac delivered the first hand-built CELESTIQ ultra-luxury sedan to its owner. CELESTIQ embodies the ultimate expression of General Motors technology, performance, refinement and innovation – an all-electric icon, each example built to the exacting tastes of one individual client.  

The first CELESTIQ was delivered in a private ceremony at Cadillac House at Vanderbilt – the state-of-the-art facility where clients can curate their vehicle and consult with a Cadillac designer to create an entirely unique CELESTIQ to fit their tastes and desires. The event marked the beginning of a bold, ambitious new chapter in Cadillac history – one that will be written with every CELESTIQ we build.

-- Bob Sorokanich, senior editor, GM News