The Cadillac of Cadillacs

August 22, 2025Newsletter Archives

Cadillac is still the Standard of the World. You can tell that by just searching “the Cadillac of” on your favorite search engine. We found the Cadillac of robot pool cleaners. And gaming chairs. And health insurance plans. And dogs. The name Cadillac, in short, still stands for the best of the best. And right now, the Cadillac business is on a roll.

To dig deeper on the state of the Cadillac business, GM News sat down for a chat with John Roth, a long time General Motors exec who took over stewardship of the brand in 2023. We dove deep on EVs, F1 and the brand’s overhaul over the last decade. (This was the third in a series of interviews with our brand leaders, including Chevorlet’s Scott Bell and GMC and Buick’s Jacyln McQuaid.)

The brand has made a huge bet on electric vehicles in particular.

“Cadillac is the only brand with an EV in every luxury SUV segment,” Roth told GM News. “LYRIQ was first, reaching the market in 2022. This year we have book-ended the LYRIQ with the three-row VISTIQ, and the smaller, sportier, fun to drive OPTIQ. Add to that the Escalade IQ, and the super luxury CELESTIQ. The CELESTIQ is in a space we haven’t addressed in 50 years or more, bespoke hand-built vehicles. And you do all of that with modern design, engineering, and innovation.”

Roth also talked about the company’s debut of a Formula One racing team.

“Racing is an opportunity to bring engineering excellence at speed to our vehicles, but it also allows us to transfer back learnings to our portfolio, like tire performance, and less road resistance, which influences range on our EVs,” Roth says. “And now we have this moment to enter Formula One and be on the grid in 2026 – to be at the pinnacle of racing. “

It all adds up to a big year for Cadillac.

Says Roth: “The Standard of the World has no finish line.”

-- Eric J. Savitz, Editor-in-Chief, GM News