By: Duncan Aldred, President, GM North America.
By: Duncan Aldred, GM Senior Vice President and President, North America.
Since the launch of LYRIQ almost four years ago, Cadillac has become one of the most popular luxury EV brands in the U.S. Today, I’m proud to share that we’ve surpassed 100,000 total Cadillac EV sales.
This achievement reflects years of coordinated effort across the business – from our engineering and manufacturing teams to our sales, marketing, and dealers – who deliver world‑class experiences to customers every day.
What’s especially exciting is who is choosing Cadillac EVs. Across LYRIQ, OPTIQ, VISTIQ and ESCALADE IQ, roughly three-quarters of buyers are new to Cadillac, with many coming from Tesla, Mercedes‑Benz, BMW, Audi and Lexus.
Our momentum is reinforced by years of industry recognition from MotorTrend, J.D. Power, Car & Driver and WardsAuto highlighting our advancements in design, styling, safety and technology. In March, Fast Company named Cadillac one of the Most Innovative Companies in Automotive for 2026.
Just as important, the broader data shows that once customers move to an EV, they tend to stay, and they are likely to choose another EV for their next vehicle. That growing loyalty is exactly why we’re confident the market will continue to shift in our direction.
We have already seen it with last year’s successful expansion of the portfolio with the introduction of the LYRIQ-V and OPTIQ-V.
Beyond our vehicles, we are reaching more people than ever before. From the global spotlight of the Cadillac Formula 1® Team to the return of the Cadillac Championship at the iconic Blue Monster at Trump National Doral, new audiences are connecting with the Cadillac brand.
Now, it’s on to the next 100,000. Momentum is strong as new customers experience what Cadillac EVs deliver: beautifully executed vehicles, advanced technologies, like Super Cruise hands-free driver assistance technology, and a sales and service experience unlike any other in the industry.
Since the launch of LYRIQ almost four years ago, Cadillac has become one of the most popular luxury EV brands in the U.S. Today, I’m proud to share that we’ve surpassed 100,000 total Cadillac EV sales.
This achievement reflects years of coordinated effort across the business – from our engineering and manufacturing teams to our sales, marketing, and dealers – who deliver world‑class experiences to customers every day.
What’s especially exciting is who is choosing Cadillac EVs. Across LYRIQ, OPTIQ, VISTIQ and ESCALADE IQ, roughly three-quarters of buyers are new to Cadillac, with many coming from Tesla, Mercedes‑Benz, BMW, Audi and Lexus.
Our momentum is reinforced by years of industry recognition from MotorTrend, J.D. Power, Car & Driver and WardsAuto highlighting our advancements in design, styling, safety and technology. In March, Fast Company named Cadillac one of the Most Innovative Companies in Automotive for 2026.
Just as important, the broader data shows that once customers move to an EV, they tend to stay, and they are likely to choose another EV for their next vehicle. That growing loyalty is exactly why we’re confident the market will continue to shift in our direction.
We have already seen it with last year’s successful expansion of the portfolio with the introduction of the LYRIQ-V and OPTIQ-V.
Beyond our vehicles, we are reaching more people than ever before. From the global spotlight of the Cadillac Formula 1® Team to the return of the Cadillac Championship at the iconic Blue Monster at Trump National Doral, new audiences are connecting with the Cadillac brand.
Now, it’s on to the next 100,000. Momentum is strong as new customers experience what Cadillac EVs deliver: beautifully executed vehicles, advanced technologies, like Super Cruise hands-free driver assistance technology, and a sales and service experience unlike any other in the industry.